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Color Line’s Data Privacy

When travelling with Color Line, we will need to process some of your personal data. It is important to us that your integrity is protected, which is why we have prepared this policy outlining how we handle your personal data. Here you can find out more about how we process your personal information.

Data Protection Officer

We have selected a data protection officer at Color Line who is responsible for ensuring the use of relevant knowledge and skills in order to process your personal information correctly. As a guest or customer with Color Line, you can also ask our data protection officer for assistance. If you have any questions about how we process your personal data, please do not hesitate to contact the data protection officer.

Data Controller

Our CEO at Color Line AS is responsible for ensuring that we process all personal data correctly. Color Line Danmark A/S is the data processor and Color Line AS in Norway is the data controller for all personal data released. However, to ensure that the data is managed in the best way possible, data processing is delegated to the individual managers in each of our departments.

Sharing data with authorities

Color Line does not share personal data with third parties, unless required by law. Color Line is legally required to provide personal data to certain public authorities, such as the police and the Danish Customs and Tax Administration (SKAT). The relevant authorities also have direct access to our passenger lists via the National Single Window Safe Sea Net, which is managed by the Danish Maritime Authority.

In order for us to be permitted to share personal data, the following requirements must be met:

1. We must be in possession of a written enquiry
2. The relevant legal basis for obtaining the data must be cited
3. The enquiry must include a specific request to have the personal data provided.

Click here to complete a form to obtain personal data (only for public authorities)

Your rights

Insight
If Color Line stores any of your personal data, you are entitled to see this information. If you are a guest and a Color Club member and/or have created your own profile, you will find most of the information we have about you on your personal page.

Rectification
We may only process personal data that is correct. If you believe that we are processing incorrect or misleading personal data about you, you may request that we rectify the data.Right to erasure

Erasure
When the purpose of collecting personal data has been achieved, Color Line has established a procedure for deleting the data. You have the right to request that your personal data is deleted. Provided there is no legal basis for continuing to store your personal data – such as legislation requiring data to be stored for a certain period of time – Color Line will accommodate your request. Be aware that Color Line has stringent requirements pertaining to identification. Color Line must ensure that we are communicating with the owner of the personal data. Personal data will therefore only be provided to the specific e-mail used for booking any trips. Contact us here

What does Color Line use your personal data for?

In accordance with the regulations on counting and registering persons on board passenger ships, Color Line is obligated to record some of your personal data (name, address, phone number, e-mail address, date of birth and additional general personal information) before you are permitted to travel with us. In order to fulfil our agreement with you as our customer and guest, Color Line must therefore process and store some of your personal data.

We have implemented the necessary security and organisational procedures to ensure that your personal data is protected against unlawful sharing, manipulation or deletion; and our employees know which personal data can and must be stored and for how long.

Use of personal data for marketing purposes

We wish to offer you services and products that are suitable for you and your interests. Personal data about you and information about your purchases may therefore be used in analyses and targeted marketing initiatives. This personal data is also used to manage the individual customer relationship, simplify the booking process for returning customers, and inform product development.

Color Line defines a current customer as an individual who has travelled with a Color Line service within the past 3 years, and Color Line will send news and other information to such customers via e-mail approximately once a month during this period. In order to determine which news our customers find relevant, we collect information about whether our e-mails are read and whether you click on the links contained within these e-mails. This data is then used for analysis and targeted marketing initiatives. You may withdraw your consent to this at any time by contacting us.

Color Line operates with the following customer categories:

Color Club membership with customer profile

Color Line collects personal data in the following ways:

When you sign up to join Color Line.
When you purchase a trip from Color Line.

What type of information do we collect? And for what purpose?

Color Line collects:
Personal information such as name, address, phone number, e-mail address, date of birth and other general data.
Demographic data.
Travel history, including on-board product purchases.
Feedback via customer surveys.
Rule: This information is saved for 5 years.
Information obtained on the basis of your consent may be used to adapt communication and marketing efforts aimed at you, and for analyses and statistical purposes.

Erasure of information

Your information will be deleted if:
You opt out of Color Club either by contacting Color Line or via “My Page”. (If you have travelled with Color Line within the past 3 years, your profile will be changed to “Customer”, see below).
You do not pay for your membership. Your profile will then be changed to “Customer”.

Customer profile

Color Line collects personal data in the following ways:

When you create a customer profile via our website

What type of information do we collect? And for what purpose?

Color Line collects:
Personal information such as name, address, phone number, e-mail address, date of birth and other general data.
Demographic data.
Travel history, including on-board product purchases.
Feedback via customer surveys.
Rule: This information is saved for 5 years.
Information obtained on the basis of your consent may be used to adapt communication and marketing efforts aimed at you and for analyses and statistical purposes.

Erasure of information

Your information will be deleted if:
You unsubscribe to our newsletters. (If you have travelled with Color Line within the past 3 years, your profile will be changed to “Customer”, see below).
You write to Color Line requesting that your personal data be deleted.

Newsletters

Color Line collects personal data in the following ways:

When you consent to receiving our newsletters.

What type of information do we collect? And for what purpose?

Color Line collects:
Personal information such as name, address, phone number, e-mail address, date of birth and other general data.
Demographic data.
Travel history
Feedback via customer surveys
Rule: This information is saved for 3 years
Information obtained on the basis of your consent may be used to adapt communication and marketing efforts aimed at you.

Erasure of information

Your information will be deleted if: You unsubscribe to our newsletters. (If you have travelled with Color Line within the past 3 years, your profile will be changed to “Customer”, see below)

Customer

Color Line collects personal data in the following ways:

When you purchase a trip with Color Line.
When you request a quote for a trip.
When you ask to receive a brochure.

What is stored and how is it used?What type of information do we collect? And for what purpose?

Color Line collects:
Personal information such as name, address, phone number, e-mail address, date of birth and other general data.
Demographic data.
Travel history, including on-board product purchases.
Feedback via customer surveys.
Rule: This information is saved for 3 years from the last departure date.
Information obtained on the basis of your consent may be used to adapt communication and marketing efforts aimed at you.

Erasure of information

Your information will be deleted if:
You have not travelled with Color Line within the past 3 years
You write to Color Line requesting that your personal data is deleted.

Companies/agents

Color Line collects personal data in the following ways:

When you purchase a trip with Color Line.
When you request a quote for a trip.
When you ask to receive a brochure.

What type of information do we collect? And for what purpose?

Color Line collects the name of the company/organisation and industry sector. Color Line collects personal information such as name, address, phone number, e-mail address, date of birth and other general data.
Demographic data.
Travel history, including on-board product purchases.
Feedback via customer surveys.
Rule: This information is saved for 3 years from the last departure date.
Information obtained on the basis of your consent may be used to adapt communication and marketing efforts aimed at you.

Erasure of information

Your information will be deleted if:
You have not travelled with Color Line within the past 3 years
You write to Color Line requesting that your personal data be deleted.

In some cases, we will collect accessible personal data about you from other sources, but only when this is permitted by the Commercial Practices Act. Obtaining contact information (e.g. address and phone number) from the civil registration system is an example of this.

Cookies and other analytical tools

We would like you to have the best possible user experience when visiting our website.

For that reason, we use cookies and analytical tools to:

  • Provide our guests and customers with a better user experience. This results in pages which are quicker to load and present content adapted to your preferences, among other benefits.
  • Develop an understanding of your interactions with our pages in order to produce an even better website with the best functionality possible.

Cookies are small temporary or permanent files containing information that is saved to your computer when you visit colorline.dk. After your visit, you will see advertisements from Color Line appear on other websites that you visit. The cookies we use cannot damage your computer in any way.

When you use our services, you also consent to us using analysis tools such as these. You have the option of deactivating this function in your own browser. You can also delete the cookies saved on your computer.

Color Line’s website uses the following cookies:

Google AdWords, Adform, DoubleClick and AppNexus

Information collected using cookies:
These cookies are used to save information about the pages you have visited on our website. They also record which advertising campaigns you have been exposed to and clicked on.

The purpose of data collection and processing:
This data is saved in a pseudonymised form in order to tailor digital advertising messages and the user experience to your specific preferences.

Google Analytics

Information collected using this cookie:
This cookie is used to collect data about which pages you visit on our website. Google Analytics also fetches information about your booking, this information is only visible to a limited number of Color Line employees. 

The purpose of data collection and processing:
To improve the user experience on colorline.dk. The data will automatically be deleted after 12 months.

IBE (booking system)

Information collected using this cookie:
This cookie is used to save data concerning options which have been selected during the booking process and when using the log-in function. This cookie is automatically deleted when you close your web browser.

The purpose of data collection and processing:
Only used when booking trips.This cookie is automatically deleted when you close your web browser.

Color Line APP

When using the Color Line-app the following personal information is processed for the following purposes:

  • Booking information – if you have logge don with your booking reference the app will extract booking information in a one-way communication with the Color Line booking system. 
  • Purchase – all purchases made are stored in the app on your device (smartphone, tablet) providing documentation on what you have purchased and when.
  • Transactional data such as place of purchase (which restaurant on which ship), order number, name of payment card owner, time of purchase, transaction ID/payment id, VAT (mva) and transaction value is stored in the on-board integration platform for accounting purposes.

Storage and deletion of purchasing history:

  • Purchase – Prior purchases are stored on your device given that you use the same payment card. The data is deleted when you remove/delete the app.
  • Travel - Prior orders are stored on the device assuming you have logged on the app using the booking reference. Your booking reference is stored in the Color Line App on your user until the Color Line app is deleted from the device.
  • Color Line does not store IMEI number, MAC-address of the internet connection (e.g. MAC, PC) or the phone number of the mobile device where the Color Line App is used.
  • There is no cardholder- or payment data stored in the Color Line App. Card- and payment details are encrypted in the Color Line App and are sent to Worldpay (service provider for payment solution used).
  • When ordering drinks, a hard copy print-out is made for drink preparation in the bar department.  This order copy is not stored after the purchase is registered on the point of sale (POS) device. 

 
​Data in the on-board integration platform uses the following retention policy: Month of purchase + 7 working days

Data Protection Declaration PDF